A MARKETING LEADER WHO BUILDS THE ENGINE - NOT JUST THE STRATEGY DECK

I embed with your team as a fractional CMO — building the strategy, standing up the systems, developing the people, and owning the number. Not advisory from arm's length. I run your marketing.

HOW I WORK

Not a consultant. Not an agency. A marketing leader.

I don’t hand you a playbook and disappear. I embed with your team as your marketing leader — attending leadership meetings, managing your marketing function, building the systems and processes that drive pipeline.

I’ve spent 20 years doing this across pre-revenue startups, high-growth scale-ups, and multi-billion dollar enterprises like Microsoft, Tableau, and Getty Images. I’m a practitioner — I still run campaigns, configure HubSpot, build workflows in Clay, and get my hands dirty alongside your team.

Most engagements run 3–12 months or longer. When you need capabilities beyond what I cover — design, dev, paid media specialists, content production — I bring in trusted professionals I’ve worked with and manage them as part of the engagement. You get a full marketing function without the overhead of an agency.

I lead, not advise

I’m in the weeds with your team — setting sprint plans, running standups, reviewing campaigns, presenting to the board. This isn’t advisory from arm’s length.

I build systems that outlast me

Demand gen engines, reporting frameworks, team structures, and processes designed to keep running after the engagement ends.

I develop your people

If you have a team — even a team of one — I invest in developing them. The best outcome is a team that’s stronger because I was there.

WHAT I COVER

Everything a head of marketing should own

Every engagement is different, but these are the areas I work across. Most clients need 3–4 of these immediately, and the rest over time.

Demand Generation

Pipeline-focused programs across paid, content, outbound, events, and partnerships. Built around a demand model with real math, not hope.

Positioning & Messaging

Strategic narrative, ICP definition, competitive positioning, and messaging frameworks that align the whole company around how you talk about what you do.

Marketing Ops & Analytics

Tech stack, attribution, reporting, and the operational backbone that makes marketing measurable and accountable to revenue.

Sales & Marketing Alignment

Shared definitions, SLAs, pipeline reviews, and the hard conversations that turn two departments into one revenue team.

Team Building & Leadership

Hiring, structuring, and developing marketing teams. From your first marketer to a scaled function. I build the team and the culture.

AI Integration

Practical AI adoption across your marketing function — not buzzwords, but workflows, tools, and processes that actually save time and improve output.

Take some time to view my site to learn more about how I work with companies – and then reach out for a friendly chat to see if there’s an opportunity to work together