HI, I'M JASON WIDUP

I BUILD MARKETING ENGINES
I BUILD MARKETING LEADERS

20 years of building, leading, and scaling marketing teams - from pre-revenue startups to multi-billion dollar enterprises. Now I do it for you.

Let's Chat

WHAT I DO

TWO WAYS I WORK WITH B2B COMPANIES

Fractional CMO

For startups that need a marketing leader

I embed with your team as your marketing leader — building demand gen systems, standing up analytics and reporting, developing your people, and aligning marketing with revenue. Not advisory from arm’s length. I lead the function, bring in specialists when needed, and build something that works.

Leadership Development

For marketing leaders who want to break through

A 12-week, 1:1 program that combines marketing and growth leadership with health, wellness, and mindset. Built for B2B marketing leaders who are new to the role or stuck at a ceiling — and want someone in their corner who’s actually been in the seat.

BY THE NUMBERS

20 YEARS OF BUILDING

$900M+

Pipeline generated across career

<$1M → $16M

ARR growth at Metadata in 3 years

100%+

Pipeline increase in 90 days (Archive)

20+

Startups as fractional CMO

20+ yrs

Building B2B marketing engines

18K+

LinkedIn followers

60+

Episodes

Co-host, Demand Gen U

2022

Creator of the Year
LinkedIn

4K

B2B Marketers

in DEMAND community

WHAT CEOS SAY

WHAT IT'S LIKE TO WORK TOGETHER

"Since Jason joined the team, we’ve grown more than 200%."
"We knew what we wanted to achieve in sales, but we didn’t yet have the marketing engine to power it. Jason helped us develop our strategy and, just as importantly, rolled up his sleeves to work closely with our team."
Dave Will
CEO & Co-Founder of PropFuel
“Jason was responsible for generating 70% of the revenue at Metadata”
“...by applying his strong capabilities across brand, demand gen and operations. During his 4 years at Metadata, he rarely missed pipeline goals from Marketing.”
Gil Allouche
CEO of Metadata
“For me, meeting Jason was that lucky break.”
"As a startup founder, sometimes you catch a break that radically transforms the trajectory of the business. For me, meeting Jason was that lucky break. From our very first interaction, Jason has been a consistent source of customer introductions, marketing knowledge/best practices, and energy. He will go above and beyond for you and I just wish he would let us hire him full-time."
Rahul Jain
CEO at Noble
"Jason helped us build the marketing engine we needed to scale."
"We were at a point where we knew our product was strong, but our marketing wasn't keeping pace. Jason came in, assessed our resources, and built an ambitious yet realistic plan and foundation. What I appreciated most was that he didn't just hand us a playbook; he worked alongside our team to implement it. The impact on our pipeline was real and measurable."
Bharath Varma
CEO & Co-Founder of Zuddl
“Jason is a rare kind of marketer”
Equally adept at leading, strategy, and getting his hands dirty to execute at the campaign level. He understands conventional wisdom in marketing but more importantly, he knows where it doesn't work and how to get creative. With a tiny marketing team, we've greatly appreciated his advice on which programs to focus on, how to think about hiring and building marketing from the ground up.
Mona Akmal
CEO at Falkon
“Jason is one of the few B2B marketing leaders”
“...who came up through the ranks from an operations standpoint. He is able to merge an impressive capability in messaging, brand and creative with his extensive martech and analytical knowledge to produce outstanding results”
M.H. Lines
Co-Founder of Stack Moxie

LET'S TALK ABOUT WHAT YOU NEED

Whether it’s a fractional CMO, leadership development, or a focused project — it starts with a conversation.

Let's Chat